Wild Basin CBD Seltzers
Wild Basin CBD Seltzers
As a spec brand extension, I created a CBD seltzer from the brand, Wild Basin. This brand is a craft brewery from a small town in Colorado.
The brand values preservation of nature and making beverages that are good for you without harming nature in production of such products.
The CBD seltzers would debut with two flavors, strawberry cucumber and cherry ginger. The product would first be distributed through PR packages sent to influencers who have an established following and are interested in CBD and natural remedies or homeopathic medication.
Included in the PR packaging would be the product and merch to start recognition of the brand and products on social media. This additional merchandise would include stickers, koozies, and hats.
The product would be launched on the brand’s Instagram, TikTok, and in print ads, featured in the brewery.
The product would additionally be featured as a sponsor of the High Valley Music Festival. Wild Basin has been a featured sponsor of this festival for two years in a row and debuting the product to the product in a venue that shares its brand values would show the product in a great light.